Process
Reduce uncertainty before adding code.
The process starts with the business job, content and evidence. Technology follows the contract instead of driving it.
Delivery sequence
Six controlled stages.
The exact depth changes by project, but the sequence keeps business decisions ahead of implementation and makes testing part of delivery rather than an afterthought.
Discover
Clarify audience, offer, business objective, required actions, content/assets, current problems and project constraints.
Define the contract
Set scope, deliverables, acceptance criteria, responsibilities, sources of truth, deployment expectations, rollback and out-of-scope items.
Structure & content
Define navigation, page intent, proof requirements, conversion paths and content hierarchy before visual polish obscures weak information architecture.
Design & build
Use the simplest maintained stack that satisfies the contract, reusing native/platform capabilities before adding dependencies or custom code.
Verify
Check representative desktop/mobile layouts, critical actions, links, performance, indexation basics and any project-specific acceptance requirements.
Launch & improve
Publish through the approved path, verify the public site independently and use real user/search/lead evidence to prioritize future changes.
Client inputs
Faster when inputs are ready.
Approved services, real contact details, brand assets, product/service information, photography, proof, legal/business details and fast decision-making reduce avoidable iteration.
Change control
Change scope deliberately.
If a new requirement materially changes the contract, it should be recognized as a scope decision before implementation rather than hidden inside ad-hoc changes.
Start correctly
Define what success means before choosing features.
Send the business objective and current website situation.