{
  "schemaVersion": 1,
  "status": "owner-review-local-assets",
  "experiment": "PersonaStage Hero",
  "truthLabel": "Representative business scenario",
  "assetPolicy": "Review branch only. Runtime uses local optimized WebP derivatives from approved Drive masters. Provenance Drive IDs recorded. Production cutover requires rendered QA and owner acceptance.",
  "scenes": [
    {
      "id": "roofing",
      "number": "01",
      "label": "Roofing contractor",
      "labelAr": "مقاول أسقف",
      "audience": "Roofers",
      "audienceAr": "مقاولي الأسقف",
      "mobileBackgroundPosition": "72% center",
      "outcome": "Turn local searches into booked work with a clear, credible roofing website that proves the quality of your work, makes services easy to understand, and gets estimate requests moving.",
      "outcomeAr": "حوّل البحث المحلي إلى طلبات تسعير وفرص عمل فعلية.",
      "uiTitle": "Local roofing, made easy to trust.",
      "uiAction": "Request an estimate",
      "portrait": "assets/production/personastage/portraits/01-roofing-portrait.webp",
      "background": "assets/production/personastage/backgrounds/01-roofing-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:1FlM88Ho_YIQoG6FkNBDlJvfVVk4spK7x",
      "backgroundUrn": "drive:15vDObSznlZ479EkBeI6JmBrI2UUlE6uR"
    },
    {
      "id": "dental",
      "number": "02",
      "label": "Private dentist",
      "labelAr": "عيادة أسنان خاصة",
      "audience": "Dentists",
      "audienceAr": "أطباء الأسنان",
      "mobileBackgroundPosition": "72% center",
      "outcome": "Build trust before the first appointment with a calm, polished dental website that presents treatments clearly, answers the questions patients care about, and makes booking feel easy.",
      "outcomeAr": "ابنِ الثقة قبل الموعد واجعل الحجز أسهل.",
      "uiTitle": "A calmer path from search to appointment.",
      "uiAction": "Book an appointment",
      "portrait": "assets/production/personastage/portraits/02-dental-portrait.webp",
      "background": "assets/production/personastage/backgrounds/02-dental-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:1SWDjyQQNHdDXa1ztWUYqsuAaC_rE1jR8",
      "backgroundUrn": "drive:1WheJlwH4cbBr0pg4bDGmGGpcSklVjeSk"
    },
    {
      "id": "real-estate",
      "number": "03",
      "label": "Property broker",
      "labelAr": "وسيط عقاري",
      "audience": "Realtors",
      "audienceAr": "المسوقين العقاريين",
      "mobileBackgroundPosition": "76% center",
      "outcome": "Turn property interest into qualified conversations with premium presentation, focused listing journeys and clear next steps without the clutter of a generic property portal.",
      "outcomeAr": "حوّل الاهتمام بالعقار إلى محادثات جادة.",
      "uiTitle": "Premium listings without the property-portal clutter.",
      "uiAction": "View the property",
      "portrait": "assets/production/personastage/portraits/03-realtors-portrait.webp",
      "background": "assets/production/personastage/backgrounds/03-realtors-bg.webp",
      "backgroundPosition": "76% center",
      "portraitUrn": "drive:1QETGyN9LnJzuCC1hZS4E6iQ3-H1BPT_3",
      "backgroundUrn": "drive:1piCJAkjDQ4fDZiWAsNNgz2_o0b0cgrLk"
    },
    {
      "id": "plumbing",
      "number": "04",
      "label": "Home services",
      "labelAr": "خدمات السباكة",
      "audience": "Plumbers",
      "audienceAr": "السباكين",
      "mobileBackgroundPosition": "72% center",
      "outcome": "Make urgent local demand easy to convert with a fast, credible service website that answers the immediate questions, proves reliability quickly and puts the request or call action exactly where it matters.",
      "outcomeAr": "حوّل الطلب المحلي العاجل إلى اتصال وخدمة فورية.",
      "uiTitle": "Fast answers for customers who need help now.",
      "uiAction": "Request service",
      "portrait": "assets/production/personastage/portraits/04-plumbing-portrait.webp",
      "background": "assets/production/personastage/backgrounds/04-plumbing-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:1knSNBr3RoEi9HLs4kYBLT-Lw-IClhnFr",
      "backgroundUrn": "drive:1oXsjgSinURMMg4NNqaFNppI0Ns7woKc7"
    },
    {
      "id": "restaurants",
      "number": "05",
      "label": "Restaurant & hospitality",
      "labelAr": "مطاعم وضيافة",
      "audience": "Restaurants",
      "audienceAr": "المطاعم",
      "mobileBackgroundPosition": "78% center",
      "outcome": "Let the experience start before the guest arrives with a site that carries the atmosphere, showcases the menu and makes reservations feel like the natural next step.",
      "outcomeAr": "ابدأ تجربة الضيف قبل وصوله وسهّل الحجز.",
      "uiTitle": "The experience starts before the guest arrives.",
      "uiAction": "Reserve a table",
      "portrait": "assets/production/personastage/portraits/05-restaurants-portrait.webp",
      "background": "assets/production/personastage/backgrounds/05-restaurants-bg.webp",
      "backgroundPosition": "78% center",
      "portraitUrn": "drive:1GD3S0sOAIXK3MDHFYrHQmtDaPT-GUg4D",
      "backgroundUrn": "drive:13tG-8EXp7CCwwWbj9K-TWVqpefbKOpOC"
    },
    {
      "id": "architecture",
      "number": "06",
      "label": "Architect",
      "labelAr": "مكتب معماري",
      "audience": "Architects",
      "audienceAr": "المعماريين",
      "mobileBackgroundPosition": "74% center",
      "outcome": "Present projects with the confidence of an established studio — strong imagery, disciplined hierarchy and a portfolio experience that lets the work make the first impression.",
      "outcomeAr": "دع مشاريعك تصنع الانطباع الأول.",
      "uiTitle": "Let the portfolio carry the first impression.",
      "uiAction": "Explore selected work",
      "portrait": "assets/production/personastage/portraits/06-architects-portrait.webp",
      "background": "assets/production/personastage/backgrounds/06-architects-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:12_UEW9q5qjspTX94dJRLMqQMzQyjfk9Y",
      "backgroundUrn": "drive:1cRJJYsOegdYom8urKLV1s1CHcK3phzm8"
    },
    {
      "id": "hvac",
      "number": "07",
      "label": "HVAC contractor",
      "labelAr": "خدمات التكييف والتدفئة",
      "audience": "HVAC",
      "audienceAr": "شركات التكييف",
      "mobileBackgroundPosition": "72% center",
      "outcome": "Turn seasonal demand and emergency maintenance requests into booked jobs with a clear, reliable service site that customers trust instantly.",
      "outcomeAr": "حوّل طلبات الصيانة والتكييف إلى حجوزات فورية.",
      "uiTitle": "Fast, dependable comfort when customers need it most.",
      "uiAction": "Book HVAC service",
      "portrait": "assets/production/personastage/portraits/07-hvac-portrait.webp",
      "background": "assets/production/personastage/backgrounds/07-hvac-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:1755HRxMpXGbckAJ2Ny4piJfVXPvDQpbC",
      "backgroundUrn": "drive:1o9Pp3QR0hKMCy-5lcTEKEmsvzI0hVM-j"
    },
    {
      "id": "law-firms",
      "number": "08",
      "label": "Law firm",
      "labelAr": "مكتب محاماة",
      "audience": "Law Firms",
      "audienceAr": "مكاتب المحاماة",
      "mobileBackgroundPosition": "72% center",
      "outcome": "Make credibility and next steps immediately clear with a serious, modern law-firm website that presents expertise, practice areas and the path to contact without burying prospects under a wall of legal copy.",
      "outcomeAr": "اجعل الخبرة والمصداقية وخطوة التواصل واضحة فوراً.",
      "uiTitle": "Serious expertise, without a wall of legal copy.",
      "uiAction": "Speak with the firm",
      "portrait": "assets/production/personastage/portraits/08-law-firms-portrait.webp",
      "background": "assets/production/personastage/backgrounds/08-law-firms-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:1CDvKObpwfPhh_N0qn-6xdY7_a7YXAeYq",
      "backgroundUrn": "drive:13unKwajPAq-heIldOoMPA8p0TVX9rS60"
    },
    {
      "id": "med-spas",
      "number": "09",
      "label": "Medical spa",
      "labelAr": "عيادات التجميل والليزر",
      "audience": "Med Spas",
      "audienceAr": "عيادات التجميل",
      "mobileBackgroundPosition": "72% center",
      "outcome": "Attract premium clients with a refined aesthetic experience that showcases treatments, builds confidence, and drives consultation bookings.",
      "outcomeAr": "استقطب عملاء متميزين بتجربة راقية وسهولة حجز الاستشارة.",
      "uiTitle": "Refined aesthetic care patients feel confident choosing.",
      "uiAction": "Schedule consultation",
      "portrait": "assets/production/personastage/portraits/09-med-spas-portrait.webp",
      "background": "assets/production/personastage/backgrounds/09-med-spas-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:1AtWXUVrrTkTYqHaYmpg2Nk-0nynlTjZW",
      "backgroundUrn": "drive:1eV9lGe9lraGakLzde5bFfu7pN4X3lCa3"
    },
    {
      "id": "clinics",
      "number": "10",
      "label": "Medical clinic",
      "labelAr": "عيادات ومراكز طبية",
      "audience": "Clinics",
      "audienceAr": "العيادات الطبية",
      "mobileBackgroundPosition": "72% center",
      "outcome": "Give patients a clear, comforting digital experience that explains specialties, introduces doctors, and streamlines appointments.",
      "outcomeAr": "امنح المرضى تجربة رقمية واضحة وموثوقة وسهلة الحجز.",
      "uiTitle": "Clear patient care from discovery to appointment.",
      "uiAction": "Find doctor & book",
      "portrait": "assets/production/personastage/portraits/10-clinics-portrait.webp",
      "background": "assets/production/personastage/backgrounds/10-clinics-bg.webp",
      "backgroundPosition": "center center",
      "portraitUrn": "drive:1XOzB9wh_qVBFvOEhNzHL6G6rMQkI2bXU",
      "backgroundUrn": "drive:1AWXJzv2P2xyvN6looxPkPk-o8WBrZhgb"
    }
  ]
}